Men’s Thickening Paste

Aveda™ the Art and Science of Pure Flower and Plant Essences is debuting on February 12 a thickening paste for men, which instantly thickens strands and minimizes the appearance of thinning hair while styling.

The Aveda Men Pure-Formance™ Thickening Paste ($25) is a 93% naturally derived* lightweight paste that features amla, a hard round fruit that grows on trees in India which has been used to thicken hair for generations in Ayurveda—the ancient healing art of India. Aveda Men Pure-Formance™ Thickening Paste has a rich, spicy and refreshing aroma with a blend of essential oils including kunzea, citrus and certified organic vetiver.